“I solve problems” – I find Creative Solutions.
I find creative solutions (ideas) to real problems (briefs) of real customers (brands). In the series Mr. Wolf, get out of the way. And I do it in my own way: through the synthesis of concepts and their verbalization. Then there are those who visualize the solution (Art Director), but that’s another story. NEXT!

There is a need for the journey. There is a need for the contrast, the enemy, the difficulty. There is a need to learn something and come home alive. But only with the help of our brand’s product and/or service. Because Storytelling is the interactive art of using words and actions to reveal the elements and images of a story, encouraging the listener’s imagination and making them grow with us.

Finally, I am able to synthesize lines and verbalize concepts belonging to a larger picture and with a long-term strategy. Sun Tzu said “If you know the enemy and yourself you will surely win“, that is to say that the best way to be sure of winning a war is to ensure victory even before starting to fight.